ELISABETH OSTER
* Knowledgeable designer in Adobe Photoshop, Illustrator, InDesign, After Effects & Premiere
* In-house marketing and brand designing for a concert venue and music festival
* Experience in Meta paid advertising, ticketing platforms, live event promotion
*Design across social media, concert posters, large window posters, publication magazine design, pamphlets, signage, flyers & more!
Poster Design
Brand Design
Mission Creek Festival is a 3 day festival of music and literature in Iowa City. My task was to revitalize a 19-year-old brand with new logos, lineup design, artist feature graphics, illustrations, merch, and more through the Mission Creek promotional period. Marketing efforts led to 4,000 attendees.
Track Zero was a brand new music series for The Englert—their first new series in over 10 years. With a general Englert programming audience in the 40 – 65 age range, the venue wanted to find a way to reach the 18 – 25 year old college audience while also providing more diverse, exciting programming. I conceived Track Zero—from name and branding, to social media account launch and continual show announcements. Playing off of a trend to physical mixtape media culture in Gen Z culture, we wanted to emphasize the physical sentimentality of a concert experience. In it’s first year, the series sold over 1,500 tickets, gained 600 social media followers, and became a recognized force in the music indie scene.
The Queer Coffee Social is a quarterly community event that takes place at The Englert Theatre. I created broad logo and branding design, while providing unique colors to identify each new instance of the event. This event consistently saw great attendance and community engagement.
The Local Showcase Series presents three lineups of local band pairings annually at The Englert Theatre. The aim of the series was to allow local artists the chance to play in a 600+ capacity venue and bring a variety of age ranges together to promote the Iowa City music scene. I created branding that ran throughout each show and provide series lineups and artist features to promote to a broader audience.
This tote bag and program branding project required me to create new branding, while adhering to University of Iowa brand guidelines. I was commissioned to create a Magid Center for Writing tote bag to represent all the programs and literary publications the center offers. This project also blossomed to general program iconography that was utilized for University of Iowa’s fundraising days and various Magid Center marketing/branding efforts.
Magazine Design
Created a quarterly 24+ page magazine for both print and online audience. Designed in inDesign and supplemental design work on Photoshop and Illustrator. Along with designing “Stages,” I also wrote journalist magazine-style articles to create organic, interviewed content.
Social Media Managing/Design
The Englert Theatre
* Instagram, Facebook, Twitter, TikTok
* Social Media channels total following: 30k following
* Grew the Englert’s Instagram account by 973 followers That’s a 22% increase in just over a year.
Mission Creek Festival
* Instagram, Facebook, Twitter
* Social Media channels total following: 13.8k following
* Grew the MCF’s Instagram account by 800 followers That’s a 22% increase in just over a year.
Track Zero
* Started / launched a new Instagram to announce a new concert series,@trackzerioic
* gaining nearly 600 followers in less than a year.
Freelance Social Media Clients: FEaST Festival (Artist Graphics Design and social positing from Jul – Oct 2024) & Vend for Good, a one-off flea market event.
Merch Design
I’ve created various merch designs for t-shirts, stickers, tote bags, festival wristband, and more. I created a Mission Creek official t-shirt design for 2024, and ran multiple runs for college radio station, KRUI.
Elisabeth Oster 